- Guest speakers will be making 30-45 minute presentations 4 times over the semester
- 8 tests will be given to help students track their progress
- Forum: Online Platforms – Gaining greater market access – Expert Panel: Week #10
- Advising Day with Financial, Marketing, Insurance and Government experts: Week #11
- Graduation: Week #16, July 29, 2017
Week #1: Redefining Intelligence
- How the Urban FIRE process works in the classroom
- A User’s Guide to the most powerful business tool: our brains
- Fundamentals of gaining world class expertise
- How our mindset works and how to re-calibrate it to become entrepreneurial
- The financial benefits of owning your own business
Week #2: the GPS – Guide to Personal Success – the Roadmap for a Success Business and Entrepreneurship and the Gig Economy As Lifelong Opportunities
- Using group intelligence to speed up your learning
- Reflecting on our past, understanding our present and planning our future
- Writing our GPS document and taking the first steps towards a visual board
- Understanding the challenges and rewards of the Gig Economy
- Defining your new role with clear goals and gaining the courage to execute
- Financial Intelligence Part One, Section One: the Balance Sheet
Week #3: Simplify What You Do – Marketing and Selling to Your Core
- Building a niche business with a simple, clean, singular focus that everyone understands
- Learning to use the six sticky principles of marketing
- How niche marketing leads to Referral Sales, the best sales strategy on the planet
- Financial Intelligence Part One, Section Two: the Balance Sheet
Week #4: Presentation of Your GPS to the Class – Gaining Your Real Purpose
- Each student receives 3 minutes to present their GPS; precision is mandatory
- Two-minute feedback is provided by the class
- Additional class discussion on the impact and further development of the GPS
- Financial Intelligence Part Two, Section One: the Profit and Loss Statement
Week #5: Success Takes Practice – The Science of Expertise and How to Apply Them
- Understanding the five components of Deliberate Practice and putting them to practice.
- Applying the 8 Habits of Highly Effective People with Deliberate Practice.
- Creativity rather than money to make your business stand out.
Week #6: Never Stand Still – Getting Into the Habits of Successful Entrepreneurs
- How communication works as the never-ending fountain of new business clients
- Why constant learning to build your expertise builds your client base.
- Why and how traveling expands your mind and your ability to serve your clients
- Financial Intelligence Part Two, Section Two: the Profit and Loss Statement
Week #7: Your Legacy Starts Now – Executing A Personal Wealth Plan
- Why your personal finances will make you a better entrepreneur and your well being.
- How physical fitness makes you a smarter entrepreneur and builds stronger relationships
- The well-defined Purpose and your Wellbeing will build your legacy
Week #8: Financial Intelligence Is What Keeps Your Business Running
- Financial Intelligence Part Three: How to read a Cashflow Analysis
- Combining all three financial statements to make sense of your business health.
- Writing up a pro forma business projection for one and two years
- Doing a financial exercise using all financial statements
Week #9: Establishing Your Legal Entity
- Understanding California’s different legal entities to decide which one is right for you.
- Going through the Checklist for launching a business in Alameda County
- Insurance for businesses; legal resources and networking groups
- Introduction to the 5-Finger MBA – the business planning tool we’ll be using
Week #10: Expert Forum: Using Online Platforms to Increase Your Market Place
- Expert guests representing various platforms will discuss their tools
- Live demonstrations of the products including Googles webpage and location tools
- Basic How-to training
Week #11: Speed Advising Day – Speaking with Experts to Solidify Your Business Ideas
- Advising Tables are set up around the room for advisors to speak one-on-one
- Ten-minute time limit per advising session
Week #12: The Strategy Session and Starting the Business Planning Process
- Doing the In-Class Strategy Session with classmates to clarify your business plan
- 5-Finger MBA – Part #1: The Thumb
- Defining the Purpose of your business and it’s actual product/service
- Defining the purpose of your business to yourself
Week #13: 5-Finger MBA: Your Index Finger and Your Middle Finger
- Index Finger: Niche Market and how you’ll gain access
- Middle Finger – Referral Sales as the fastest, cheapest and simplest form of marketing
Week #14: 5-Finger MBA: Your Ring Finger and Your Pinkie
- Ring Finger – Honoring your word: internal operations and client relations
- Pinkie – Financials: your starting capital, starting expenses, one-year projections
Week #15: 5-Finger MBA Presentations – Pitching Your Business to Our Judges
- Students receive 7 minutes to present their businesses to a panel for critique
- Creative presentations are encouraged and prizes will be awarded
Week #16: Graduation
- Awarding the Certification of Ignition to those who completed their business plan
- 2-minute final words from our graduates
- Keynote speakers (to be announced)
- Completion of Urban FIRE for 2017
Class Rules and Expectations
- Arrive on-time each day. Be ready to go at 9:10am.
- Your goal is to clarify your strength and purpose to run a great business in the Gig Economy.
- Keep in mind that self-employment is the future and you’re in the right place to get good at it!
- Email is how you’ll receive homework and communicate outside of the class.
- You’ll work in collaboratives to create solutions using new skills including your people skills.
- Set aside at least 10 hours each week to read, research and increase your skills.
- Respect all assignments deadlines – keep in mind what happens when you’re late at work.
- Attendance is mandatory because people-interaction promotes the highest interest and retention.
- Turn off your cell phones in respect to everyone in the class.
- Do not wear fragrances because some students have allergies.
- Make it fun; keep an open mind, participate wholeheartedly, and build a cooperative culture.
- Your learning is directly related to your class contributions. Be active; bring out your true voice!