Weekly Training Schedule & Expectations


  • Guest speakers will be making 30-45 minute presentations 4 times over the semester
  • 8 tests will be given to help students track their progress
  • Forum: Online Platforms – Gaining greater market access – Expert Panel: Week #10
  • Advising Day with Financial, Marketing, Insurance and Government experts: Week #11
  • Graduation: Week #16, July 29, 2017

Week #1: Redefining Intelligence

  1. How the Urban FIRE process works in the classroom
  2. A User’s Guide to the most powerful business tool: our brains
  3. Fundamentals of gaining world class expertise
  4. How our mindset works and how to re-calibrate it to become entrepreneurial
  5. The financial benefits of owning your own business

Week #2: the GPS – Guide to Personal Success – the Roadmap for a Success Business and Entrepreneurship and the Gig Economy As Lifelong Opportunities

  1. Using group intelligence to speed up your learning
  2. Reflecting on our past, understanding our present and planning our future
  3. Writing our GPS document and taking the first steps towards a visual board
  4. Understanding the challenges and rewards of the Gig Economy
  5. Defining your new role with clear goals and gaining the courage to execute
  6. Financial Intelligence Part One, Section One: the Balance Sheet

Week #3: Simplify What You Do – Marketing and Selling to Your Core

  1. Building a niche business with a simple, clean, singular focus that everyone understands
  2. Learning to use the six sticky principles of marketing
  3. How niche marketing leads to Referral Sales, the best sales strategy on the planet
  4. Financial Intelligence Part One, Section Two: the Balance Sheet

Week #4: Presentation of Your GPS to the Class – Gaining Your Real Purpose

  1. Each student receives 3 minutes to present their GPS; precision is mandatory
  2. Two-minute feedback is provided by the class
  3. Additional class discussion on the impact and further development of the GPS
  4. Financial Intelligence Part Two, Section One: the Profit and Loss Statement

Week #5: Success Takes Practice – The Science of Expertise and How to Apply Them

  1. Understanding the five components of Deliberate Practice and putting them to practice.
  2. Applying the 8 Habits of Highly Effective People with Deliberate Practice.
  3. Creativity rather than money to make your business stand out.

Week #6: Never Stand Still – Getting Into the Habits of Successful Entrepreneurs

  1. How communication works as the never-ending fountain of new business clients
  2. Why constant learning to build your expertise builds your client base.
  3. Why and how traveling expands your mind and your ability to serve your clients
  4. Financial Intelligence Part Two, Section Two: the Profit and Loss Statement

Week #7: Your Legacy Starts Now – Executing A Personal Wealth Plan

  1. Why your personal finances will make you a better entrepreneur and your well being.
  2. How physical fitness makes you a smarter entrepreneur and builds stronger relationships
  3. The well-defined Purpose and your Wellbeing will build your legacy

Week #8: Financial Intelligence Is What Keeps Your Business Running

  1. Financial Intelligence Part Three: How to read a Cashflow Analysis
  2. Combining all three financial statements to make sense of your business health.
  3. Writing up a pro forma business projection for one and two years
  4. Doing a financial exercise using all financial statements

Week #9: Establishing Your Legal Entity

  1. Understanding California’s different legal entities to decide which one is right for you.
  2. Going through the Checklist for launching a business in Alameda County
  3. Insurance for businesses; legal resources and networking groups
  4. Introduction to the 5-Finger MBA – the business planning tool we’ll be using

Week #10: Expert Forum: Using Online Platforms to Increase Your Market Place

  1. Expert guests representing various platforms will discuss their tools
  2. Live demonstrations of the products including Googles webpage and location tools
  3. Basic How-to training

Week #11: Speed Advising Day – Speaking with Experts to Solidify Your Business Ideas

  1. Advising Tables are set up around the room for advisors to speak one-on-one
  2. Ten-minute time limit per advising session

Week #12: The Strategy Session and Starting the Business Planning Process

  1. Doing the In-Class Strategy Session with classmates to clarify your business plan
  2. 5-Finger MBA – Part #1: The Thumb
    1. Defining the Purpose of your business and it’s actual product/service
    2. Defining the purpose of your business to yourself

Week #13: 5-Finger MBA: Your Index Finger and Your Middle Finger

  1. Index Finger: Niche Market and how you’ll gain access
  2. Middle Finger – Referral Sales as the fastest, cheapest and simplest form of marketing

Week #14: 5-Finger MBA: Your Ring Finger and Your Pinkie

  1. Ring Finger – Honoring your word: internal operations and client relations
  2. Pinkie – Financials: your starting capital, starting expenses, one-year projections

Week #15: 5-Finger MBA Presentations – Pitching Your Business to Our Judges

  1. Students receive 7 minutes to present their businesses to a panel for critique
  2. Creative presentations are encouraged and prizes will be awarded

Week #16: Graduation

  1. Awarding the Certification of Ignition to those who completed their business plan
  2. 2-minute final words from our graduates
  3. Keynote speakers (to be announced)
  4. Refreshments
  5. Completion of Urban FIRE for 2017

Class Rules and Expectations

  1. Arrive on-time each day. Be ready to go at 9:10am.
  2. Your goal is to clarify your strength and purpose to run a great business in the Gig Economy.
  3. Keep in mind that self-employment is the future and you’re in the right place to get good at it!
  4. Email is how you’ll receive homework and communicate outside of the class.
  5. You’ll work in collaboratives to create solutions using new skills including your people skills.
  6. Set aside at least 10 hours each week to read, research and increase your skills.
  7. Respect all assignments deadlines – keep in mind what happens when you’re late at work.
  8. Attendance is mandatory because people-interaction promotes the highest interest and retention.
  9. Turn off your cell phones in respect to everyone in the class.
  10. Do not wear fragrances because some students have allergies.
  11. Make it fun; keep an open mind, participate wholeheartedly, and build a cooperative culture.
  12. Your learning is directly related to your class contributions. Be active; bring out your true voice!